The Importance of Company Culture & Purpose for Motivating Employees!

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What makes your employees really happy?

The answer is never money.

Sure, it solves many problems, but if they get sideways glances when leaving work early, or a boss who’s constantly breathing down their necks, they really won’t care for the money after a while and find better opportunities elsewhere.

Organizational culture has a huge say in the way employees interact with each other. It consists of the various values, beliefs, symbols and rituals that rule the operating styles of the people inside a company. And if companies do not invest in the improvement of their workplace culture, there is serious retention crisis in their future.

It’s Not Easy!

In turbulent times, a change is often mandated. But changing corporate culture is difficult because employees are already used to a definite way of doing things. They will have to collectively change their entire belief system, and that is bound to irk some of them. So don’t wait for a catastrophe; start creating a kind, competent and appreciative work environment today.

Advantages of a Strong, Positive Corporate Culture

Like-minded employees who respect each other and have similar ethical values are an asset to any corporation. It gets even better when company objectives align with their personal goals. This leads to better rapport and quick trust building, and everything else falls into place.

A valuable corporate culture ensures that all employees know what is expected of them, as well as the limit of their duties. Management assesses their performance using clear-cut guidelines and offers suitable rewards that everyone can aspire to.

Effect of Corporate Culture on Employee Performance

Organizational culture can impact employee performance and motivation levels significantly. Employees work harder than they ever have before if they think about themselves as an important part of the corporate culture.

If one company is home to various cultures, that may impact employee performance. For example, sales departments have an open, outspoken and socially active ambiance about them. But finance departments can have a strict “talk when absolutely necessary” rule. It is possible to let each area set up its own unique culture according to the work and personal requirements of the employees.

The Last Word: Performance and Culture Go Hand In Hand

Build a cohesive culture that makes it easy for new employees to assimilate and further strengthens the drive to achieve corporate goals.

Steve Gilliland can also help enhance the effectiveness of your corporate culture with exciting, entertaining and informative presentations. Book this award-winning motivational speaker here!