What Is The Real Purpose Of A Keynote Speech?

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A keynote speech addresses any public gathering, as we all know. It conveys the theme or purpose of the event. In this sense, a keynote speech matters the most. It’s the highlight of an event, but its purpose may differ for different people.

So why does keynote speech matter? What does it entail? And why is it important? Read on to learn how it can make or break any event.

Defining Keynotes

A keynote, put simply, is a talk or speech given at the start of any event. It sets the tone of the entire event and establishes the theme. Keynote speakers can be motivational speakers who inspire and engage the audience throughout the event.

Keynote speakers have expertise in an area or are charismatic enough to draw the audience’s attention. But the most important factor is the ability to give a dynamic speech that includes information the audience can use in their work and daily lives.

You can have killer panel discussions, excellent breakout sessions, and cocktail parties and luncheons, but these events don’t necessarily inspire the audience. A keynote speech can transform the entire event if you choose the right person to speak.

Why is Keynote Speech Important?

A good keynote speech can serve as a climax for any event. It’s not your average conclusive or introductory speech. It’s more thematic and structured purposively. Here’s how it matters for different groups:

The purpose of A Team

A keynote speaker presents the information to balance information and entertainment, a.k.a. infotainment. “Great education is entertainment, and great entertainment is education.” A professional keynote speech can be both informative and entertaining for a team to boost action and motivation.

Purpose For Leadership

Keynote speech can reinforce the focus area, the direction of travel, and the key message highlighted by the leadership. A professional keynote speech can help enrich the message with the help of an outside voice. Essentially, it helps the audience see what they’ve always known but in a new light.

Purpose for Business

Keynote speech can inspire and align everyone to achieve a vision. The vision can be transformed into a shared vision that everyone can own and embody. A keynote speech may also help achieve tailor-made inspiration for everyone. Therefore, a keynote speech can create alignment for a business.

Find the Right Keynote Speaker

Given the importance of a keynote speech for any event, you can try to choose a keynote speaker for your event using the following principles:

  • Try thinking outside the box and finding a speaker from another industry or market. You can ensure that they’re comfortable enough to tailor the talk according to your needs.
  • Try discussing how the potential speakers research and plan their talk. Do they customize the speech? Working with them throughout research and planning can help.
  • Try evaluating the ability of a speaker to engage the audience. The message may be important, but so is delivering a dynamic speech.

Steve Gilliland is a professional keynote speaker known for inspiring employees around the world. He offers insight into employee retention, better management, and productivity with the help of his motivation bites and powerful presentations. When you book Steve, you book a comedian, inspirational and motivational speaker. Book today!

“This was our 38th Annual Claims Department Conference, and Steve Gilliland was the best speaker we have ever booked. The standing ovation he received corroborates that statement.”

  • Todd Frazier, Manager, North Carolina Farm Bureau